OPPO stirs smartphone market with with new super camera technology

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BY DICKSON OGUTU
The mobile phone industry in Kenya is one of the quickest growing spheres of technology driven competition that keeps changing depending on the quality gadgets produced by particular manufacturers. For 16 years starting 2001, one leading Chinese tech company has stepped up to this competition, rolling out a smartphone with superb camera functions in Kenya. The big entry of OPPO F3 smartphone models in 2017 into the Kenyan market has hugely attracted youth and middle class interest, prime consumers of new technologies.
oppo1The OPPO Company made its first significant mark on the scene in 2007 when it joined the list of only a few manufacturers then whose devices could boast the MP3/MP4 music and video function. The company’s introduction of the F3 model in august 2016 and its subsequent launch in Kenya in 2017 has now taken the local mobile industry by storm with its OPPO F3 mobile phone model easily passing the test as the ultimate camera phone.
OPPO is arguably a company of many firsts. In May 2009, OPPO released the first SmileyFace feature phone, the A103 that marked OPPO’s official entry into the competitive cell phone market. But that was until the arrival of the F3 model that landed in East Africa in August 2016 with a specific target: “Selfies and group selfies have now become a social norm for our consumers. The F3 will let them enjoy a hassle-free group selfie experience and further reinforce OPPO’s leading position in camera phone innovation in the industry,” Mr. Andy Shi , Managing Director, OPPO Africa and Middle East introduced the phone on the occasion of its launch .
The Executive Talk Magazine caught up with OPPO’s Country Manager for Kenya Mr. Andrew Peng. “The F3 has quickly become a darling with the Kenyan market, known for its love for photography and social media. Packing a front-facing selfie camera, the F3 is big on high-resolution, with 16MP shooter camera for high quality selfies complete with beautification technology, paired with an 8MP wide-angle shooter with a field-of- view that is 2 times larger than standard selfie camera for group selfies which extend more potential and fun when capturing memories with friends and family” he says.
Mr. Peng points out that that the unique super-wide angle camera abilities for groups selfies is what sets apart the F3 model. The OPPO F3 device utilizes an octa-core processor backed by 4GB RAM and 64GB ROM and offers a triple-slot card tray that can hold two Nano 4G SIM cards with a micro SD card expanding memory to up to 128GB. To enhance the beautiful Design without compromising the amazing sense of grip, the F3 is built with an exclusive U-rail Spray technology which allows the body frame width to go as slim as 2.0mm and 27% thinner than the F1s. The phone is just 7.3mm wide, adding to the sleekness of the slim design.
“OPPO is a camera phone brand enjoyed by young people around the world. For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of selfie beautification, and was the first brand to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. OPPO F3 Selfie Expert F-series launched in 2016 driving, a selfie trend in the Smartphone industry,” says Mr. Peng
To enhance the beautiful design without compromising the amazing sense of grip, the F3 is built with an exclusive U-rail Spray technology which allows the body frame width to go as slim as 2.0mm and 27% thinner than the F1s. Aiming to address Smartphone technology problems that have been on the rise, the 5.5-inch, 2.5D Corning Gorilla Glass 5 In-Cell screen, features a pre-applied protective screen coating with an upgraded screen visibility.
According to the manufacturer, OPPO F3 offers high-quality photography performance to the people and will bring them together for the best possible group selfie fun with stunning designs, a sharp colorful screen, and enhanced battery life – all at an amazingly reasonable price. With the release of the camera phone in the Kenyan market, OPPO which has now been ranked fourth globally by market share and earned the No. 1 spot in China for two recent quarters, seeks to replicate the success in Kenya which is one of its stronghold by introducing products that never fail to inspire and excite.
OPPO further promises a remarkable technological breakthrough that will change how Kenya and its markets around the world view smartphone photography as it looks forward to release a series of Smartphones designed for superior photography technology in 2017. “The quality of the OPPO phone and its camera technology sets us apart from the rest of the competition. We manufacture in a way that is impossible to counterfeit or imitate. When you buy the F3, I personally guarantee that it’s the best you can get in terms of value for your money, says Mr. Andrew Peng.

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